Marketing and Sales: Internorm
1.4 times in a lifetime the European customer buys windows. Internorm and The Rowland Company took up the challenge of creating a marketing strategy in which enthusiastic customer feedback was an objective and utilized as a referral base.
The solution was the Customer Excellence Program. Quality standards were defined for the sales and after-sales process. Selected Internorm retailers operating under the First Window Partner brand have been involved in continuous development and customer monitoring.
The active recommendation rate in private customer business is over 40%, the rate of customer enthusiasm far exceeds 90%. The First Window Partner concept is one of the cornerstones of Internorm's business model today.